Comparison
Winback vs Zavy: which one fits your subscription app?
Zavy recovers failed Stripe payments. It connects to Stripe with read-only access, shows a recovery preview first, and charges a 15% success fee on recovered revenue, with no setup fee and no subscription. Winback also charges only on results, but it covers more of your lapsed list: subscribers who cancelled, whose card failed, or whose trial ended unpaid. It works with RevenueCat apps on the App Store and Google Play as well as Stripe, and charges 15% of revenue from people who come back, for 6 months. Pick Zavy if failed Stripe charges are your main leak. Consider Winback if your lapsed users are app subscribers, including people who chose to cancel.
The short version
Both are pay on success at 15%. Zavy focuses on involuntary churn on Stripe: payments that fail. Winback focuses on people who already left, for any of three reasons, and on app store subscriptions through RevenueCat.
| Winback | Zavy | |
|---|---|---|
| Main job | Win back subscribers who already lapsed | Recover failed Stripe payments |
| Who it reaches | Cancelled, billing-failed and expired-trial subscribers | Customers whose Stripe payment failed |
| App Store and Google Play subscriptions | Yes, through RevenueCat | Not stated on its site |
| Stripe | Yes | Yes, read-only access |
| How you start | Free planner on your own export, in your browser. No account, no card | Connect Stripe and run a recovery preview |
| Pricing | 15% of revenue from returning subscribers for 6 months (10% for the first 10 apps). Nothing if nobody returns | 15% success fee on recovered revenue. No setup fee, no subscription. No recovery, no charge |
Zavy details read from zavy.app and zavy.app/pricing on 23 Oct 2026. Winback prices from winbackhq.com/pricing, read the same day.
When Zavy is the better fit
- Most of your churn is failed card payments on Stripe.
- You want attribution and reporting your finance team can audit.
- You only need recovery of failed charges, not people who chose to cancel.
When Winback is the better fit
- You sell subscriptions inside an iPhone or Android app through RevenueCat.
- You want to reach people who cancelled on purpose and people whose trial ended, not only failed payments.
- You want to plan a campaign today in your browser, on your own export, without uploading files.
How Winback works
- Export lapsed subscribers from RevenueCat or Stripe and open the planner. The file stays in your browser.
- Winback sorts them into cancelled, billing-failed and expired-trial groups.
- Each person gets one honest, personal message with a return offer inside the limits you set.
- You see who came back. You pay 15% of what they spend for 6 months, and nothing if nobody returns.
Questions
Is Winback a Zavy alternative?
Partly. Both charge 15% only on results, but Zavy recovers failed Stripe payments, while Winback wins back cancelled, billing-failed and expired-trial subscribers, including app store subscribers through RevenueCat.
Can I use both?
Yes. A team could use Zavy on failed Stripe payments and Winback on app subscribers who cancelled or never paid after a trial. Make sure the same person is not messaged by both.
What does Winback cost?
The planner is free. Pay on success is 15% of revenue from subscribers who come back, for 6 months, and nothing if nobody returns (10% for the first 10 apps). The Win-back Sprint is $249 once.
Plan a win-back on your own export in a few minutes. Nothing is uploaded.