Comparison
Winback vs Revatto: which one fits your subscription app?
Revatto is a done-for-you failed payment recovery service: its AI and human team works every failed subscription charge and takes a commission on what it recovers, with no setup fee, monthly fee or contract. Winback is a narrower tool for apps: it writes one personal message to each subscriber who cancelled, whose card failed, or whose trial ended unpaid, works with RevenueCat apps on the App Store and Google Play as well as Stripe, and charges 15% of revenue from people who come back, for 6 months. Pick Revatto if failed card payments are your main leak and you want a team to run recovery for you. Consider Winback if your lapsed users are app subscribers, including people who chose to cancel.
The short version
Both charge only on results. They solve different parts of churn. Revatto focuses on involuntary churn: payments that fail. Winback focuses on people who already left, for any of three reasons, and on app store subscriptions that a web billing tool cannot touch.
| Winback | Revatto | |
|---|---|---|
| Main job | Win back subscribers who already lapsed | Recover failed subscription payments |
| Who it reaches | Cancelled, billing-failed and expired-trial subscribers | Customers whose subscription charge failed |
| App Store and Google Play subscriptions | Yes, through RevenueCat | Not stated on its site |
| Stripe | Yes | Check with Revatto for your billing platform |
| Who does the work | Free planner you run yourself, or a $249 Win-back Sprint where we run one campaign | Revatto's AI and human team, done for you |
| Pricing | 15% of revenue from returning subscribers for 6 months (10% for the first 10 apps). Nothing if nobody returns | A commission on recovered revenue. No setup fee, monthly fee or contract. Rate not published |
Revatto details read from revatto.com and revatto.com/pricing on 22 Oct 2026. Winback prices from winbackhq.com/pricing, read the same day.
When Revatto is the better fit
- Most of your churn is failed card payments, not people choosing to cancel.
- You bill on the web and want a team to handle declines end to end.
- You would rather hand recovery to a service than run a campaign yourself.
When Winback is the better fit
- You sell subscriptions inside an iPhone or Android app through RevenueCat.
- You want to reach people who cancelled on purpose and people whose trial ended, not only failed payments.
- You want to plan a campaign today in your browser, on your own export, without uploading files.
How Winback works
- Export lapsed subscribers from RevenueCat or Stripe and open the planner. The file stays in your browser.
- Winback sorts them into cancelled, billing-failed and expired-trial groups.
- Each person gets one honest, personal message with a return offer inside the limits you set.
- You see who came back. You pay 15% of what they spend for 6 months, and nothing if nobody returns.
Questions
Is Winback a Revatto alternative?
Partly. Both charge only on results, but Revatto recovers failed payments as a done-for-you service, while Winback wins back cancelled, billing-failed and expired-trial subscribers, including app store subscribers through RevenueCat.
Can I use both?
Yes. A team could use Revatto on failed web payments and Winback on app subscribers who cancelled or never converted after a trial. Make sure the same person is not messaged by both.
What does Winback cost?
The planner is free. Pay on success is 15% of revenue from subscribers who come back, for 6 months, and nothing if nobody returns (10% for the first 10 apps). The Win-back Sprint is $249 once.
Plan a win-back on your own export in a few minutes. Nothing is uploaded.