[Winback](https://winbackhq.com/) / Compare / Zavy

Comparison

# Winback vs Zavy: which one fits your subscription app?

Updated 23 Oct 2026 · 4 min read

Zavy recovers failed Stripe payments. It connects to Stripe with read-only access, shows a recovery preview first, and charges a 15% success fee on recovered revenue, with no setup fee and no subscription. Winback also charges only on results, but it covers more of your lapsed list: subscribers who cancelled, whose card failed, or whose trial ended unpaid. It works with RevenueCat apps on the App Store and Google Play as well as Stripe, and charges 15% of revenue from people who come back, for 6 months. Pick Zavy if failed Stripe charges are your main leak. Consider Winback if your lapsed users are app subscribers, including people who chose to cancel.

## The short version

Both are pay on success at 15%. Zavy focuses on involuntary churn on Stripe: payments that fail. Winback focuses on people who already left, for any of three reasons, and on app store subscriptions through RevenueCat.

| | Winback | Zavy |
|---|---|---|
| Main job | Win back subscribers who already lapsed | Recover failed Stripe payments |
| Who it reaches | Cancelled, billing-failed and expired-trial subscribers | Customers whose Stripe payment failed |
| App Store and Google Play subscriptions | Yes, through RevenueCat | Not stated on its site |
| Stripe | Yes | Yes, read-only access |
| How you start | Free planner on your own export, in your browser. No account, no card | Connect Stripe and run a recovery preview |
| Pricing | 15% of revenue from returning subscribers for 6 months (10% for the first 10 apps). Nothing if nobody returns | 15% success fee on recovered revenue. No setup fee, no subscription. No recovery, no charge |

Zavy details read from zavy.app and zavy.app/pricing on 23 Oct 2026. Winback prices from [winbackhq.com/pricing](https://winbackhq.com/pricing/), read the same day.

## When Zavy is the better fit

- Most of your churn is failed card payments on Stripe.
- You want attribution and reporting your finance team can audit.
- You only need recovery of failed charges, not people who chose to cancel.

## When Winback is the better fit

- You sell subscriptions inside an iPhone or Android app through RevenueCat.
- You want to reach people who cancelled on purpose and people whose trial ended, not only failed payments.
- You want to plan a campaign today in your browser, on your own export, without uploading files.

## How Winback works

1. Export lapsed subscribers from RevenueCat or Stripe and open the [planner](https://winbackhq.com/planner/). The file stays in your browser.
2. Winback sorts them into cancelled, billing-failed and expired-trial groups.
3. Each person gets one honest, personal message with a return offer inside the limits you set.
4. You see who came back. You pay 15% of what they spend for 6 months, and nothing if nobody returns.

## Questions

### Is Winback a Zavy alternative?

Partly. Both charge 15% only on results, but Zavy recovers failed Stripe payments, while Winback wins back cancelled, billing-failed and expired-trial subscribers, including app store subscribers through RevenueCat.

### Can I use both?

Yes. A team could use Zavy on failed Stripe payments and Winback on app subscribers who cancelled or never paid after a trial. Make sure the same person is not messaged by both.

### What does Winback cost?

The planner is free. Pay on success is 15% of revenue from subscribers who come back, for 6 months, and nothing if nobody returns (10% for the first 10 apps). The Win-back Sprint is $249 once.

[Open the planner →](https://winbackhq.com/planner/) · [See pricing](https://winbackhq.com/pricing/)