[Winback](https://winbackhq.com/) / Compare / LastRetry

Comparison

# Winback vs LastRetry: which one fits your subscription app?

Updated 23 Oct 2026 · 4 min read

LastRetry is failed payment recovery for Stripe: retries planned around why each payment failed, reminder emails sent in your name, a card update page and an in-app banner. It takes 10% of what it recovers up to $50K MRR, less at higher MRR, and nothing if it recovers nothing. Winback is for people who already lapsed: subscribers who cancelled, whose card failed, or whose trial ended unpaid, in RevenueCat apps on the App Store and Google Play as well as Stripe. It charges 15% of revenue from people who come back, for 6 months. Pick LastRetry if failed Stripe charges are the leak. Consider Winback if your subscribers pay through the App Store or Google Play, or if many of them chose to cancel.

## The short version

Both charge only when money comes back. LastRetry works inside Stripe to stop failed payments turning into churn. Winback writes to people who have already gone, for any of three reasons, including app store subscribers that Stripe tools cannot reach.

| | Winback | LastRetry |
|---|---|---|
| Main job | Win back subscribers who already lapsed | Recover failed Stripe payments |
| Who it reaches | Cancelled, billing-failed and expired-trial subscribers | Customers whose Stripe payment failed |
| App Store and Google Play subscriptions | Yes, through RevenueCat | Not stated on its site |
| Stripe | Yes | Yes, listed on the Stripe App Marketplace |
| What it sends | One personal message per person, with a return offer inside your limits | Smart retries, reminder emails, a card update page, an in-app banner, optional SMS |
| Pricing | 15% of revenue from returning subscribers for 6 months (10% for the first 10 apps). Nothing if nobody returns | 10% of recovered up to $50K MRR, 7% from $50K to $250K, 5% from $250K to $500K. SMS $0.10 a text. $0 if nothing is recovered |

LastRetry details read from lastretry.com on 23 Oct 2026. Winback prices from [winbackhq.com/pricing](https://winbackhq.com/pricing/), read the same day.

## When LastRetry is the better fit

- You bill on Stripe and most lapses are failed card payments.
- You want retries, dunning emails and a card update page running inside Stripe.
- You want a lower rate as your MRR grows.

## When Winback is the better fit

- You sell subscriptions inside an iPhone or Android app through RevenueCat.
- You want to reach people who cancelled on purpose and people whose trial ended, not only failed payments.
- You want to plan a campaign today in your browser, on your own export, without uploading files.

## How Winback works

1. Export lapsed subscribers from RevenueCat or Stripe and open the [planner](https://winbackhq.com/planner/). The file stays in your browser.
2. Winback sorts them into cancelled, billing-failed and expired-trial groups.
3. Each person gets one honest, personal message with a return offer inside the limits you set.
4. You see who came back. You pay 15% of what they spend for 6 months, and nothing if nobody returns.

## Questions

### Is Winback a LastRetry alternative?

Partly. Both are pay on success, but LastRetry recovers failed Stripe payments, while Winback wins back cancelled, billing-failed and expired-trial subscribers, including app store subscribers through RevenueCat.

### Can I use both?

Yes. LastRetry can work on failed Stripe charges while Winback writes to app subscribers who cancelled or never paid after a trial. Make sure the same person is not messaged by both.

### What does Winback cost?

The planner is free. Pay on success is 15% of revenue from subscribers who come back, for 6 months, and nothing if nobody returns (10% for the first 10 apps). The Win-back Sprint is $249 once.

[Open the planner →](https://winbackhq.com/planner/) · [See pricing](https://winbackhq.com/pricing/)